Viur Blog - Page 5

Measuring Customer Satisfaction with Google Analytics

In a global market where competition is tight, you must make sure your customers are happy. There are many ways to measure customer satisfaction, and we found one that is quick to implement, uses a platform that almost every site uses and is free. It even works with Net Promoter Score if you want, as we explain below. In order to put this example in practice, you must have Google Analytics on your site. You can learn here how to set it up. Without further ado this is how we did it: Where we wanted to know if the user liked something we placed some thumbs up and thumbs down buttons. Whenever the user clicks one of the thumbs a...

New Features

Our vision is to create a product so simple that anyone can use, hiding all the complex processes in data analysis. This week we focused on improving the user onboarding. The biggest change is the “help” button that allows you to immediately authorize Google Analytics and add widgets to the dashboard in a heartbeat. This help page also has other topics regarding database widgets and data exploration. With time, we will add more useful topics, and refine the existing. Clicking the help will open a friendly modal: Feel free to give a thumbs up! Another big new feature is that you can now edit widgets from the dashboard. Editing the widget will open it in the “Widget Creator” where you...

Launch Day + Analytics

The big day has come, and we finally released the Beta version of Viur for a selected few. This post describes what tools we used and how we used them. Since day one we have a subscription form on the landing page to capture early adopters. This allowed us to have a good user pool to start working as soon as we had something to show. For this, we used Mailchimp, which has a generous free tier and allows you to set up email campaigns and track opens and clicks among other things. In the main site we use two awesome tools: Google Analytics to track specific metrics (like bounce, exit rate,etc...), goals and specific events we...

Business Analytics with Simple KPIs

Using Viur to create useful KPIs If you already use Viur you know that it connects to all kinds of data sources enabling you to unlock the value of stored data without needing to be a data scientist or a developer. For those who don’t know us yet, we offer an analytical platform that connects with your business data (cloud and on-premises) allowing you to visualize and explore that data. So, with this in mind, we would like to show you how to create some sales KPIs (key performance indicators) using our demo database. For this demo, we chose to use the Northwind database that exemplifies a typical relational model for a store with orders, products, clients, suppliers, employees...

Business Intelligence Survey

Some weeks ago we decided to know a little better our customers’ preferences by doing a small survey. Since at the time most of our subscribers were from Portugal we decided to focus on the Portuguese users. The results were very useful and they had an impact on the baseline we set to the beta version of Viur. Because we like to share here goes the results. User typology From these two charts, we can see our main targets are the managers and developers from Small and Medium Businesses. It came as a surprise the high percentage of developers, but that can be explained because they are more prone to be early adopters. Databases and Cloud Services In the database...