Calm from Chaos: How data can change your business

Here’s a simple truth of the 21st century: data changes businesses. Or more accurately, making sense of your data and acting on it changes businesses. If your tendency is to say, “I’m a small business. Data isn’t relevant to me”, you’re missing out on huge opportunities to revolutionise how you conduct your business. From Fortune 500 enterprises to corner shops, data management and analysis will change how we do business, inside and out.   1. Data as an asset Data collection isn’t just for the big boys these days. While we read reports about “big data” and it’s growing impact in our daily lives both as business owners and as consumers, it’s easy...

Read More »

Asking The Right Questions of Your Data

As data and the value it offers businesses and organisations gather increasing importance, its influence on how we develop our businesses grows. It’s an industry now worth billions of dollars, with everyone from mom and pop stores through to global multinationals investing in collecting and understanding their data through a variety of tools and platforms. Recent research has shown that over 55% of senior executives and decision-makers will increase their investment in data over the coming years, and for long-established and traditional companies their fear is losing out to start-ups and tech-savvy organisations embracing big data and the knowledge leverage it offers them. Case studies in recent years also show that organisations who invest in managing and analysing their...

Read More »