Google Analytics - Page 1

5 Essential Google Analytics Metrics

In this small article I’ll cover some metrics that can give additional insights on your marketing efforts and how do you get to them on Google Analytics. Plus some example charts I use in Viur for visualizing them. Traffic Sources Traffic sources are the channels that you have open to the web. You want to keep them effective and constantly bringing new people to your site. You should pay particular attention to the organic ones (all but the paid search) and keep them growing week after week. You can achieve this by creating new (quality!) content and distributing it in a blog post, newsletter, and social media. If people love your content they’ll share. also, if you are...

Measuring Customer Satisfaction with Google Analytics

In a global market where competition is tight, you must make sure your customers are happy. There are many ways to measure customer satisfaction, and we found one that is quick to implement, uses a platform that almost every site uses and is free. It even works with Net Promoter Score if you want, as we explain below. In order to put this example in practice, you must have Google Analytics on your site. You can learn here how to set it up. Without further ado this is how we did it: Where we wanted to know if the user liked something we placed some thumbs up and thumbs down buttons. Whenever the user clicks one of the thumbs a...