sme

As data and the value it offers businesses and organisations gather increasing importance, its influence on how we develop our businesses grows. It’s an industry now worth billions of dollars, with everyone from mom and pop stores through to global multinationals investing in collecting and understanding their data through a variety of tools and platforms. Recent research has shown that over 55% of senior executives and decision-makers will increase their investment in data over the coming years, and for long-established and traditional companies their fear is losing out to start-ups and tech-savvy organisations embracing big data and the knowledge leverage it offers them. Case studies in recent years also show that organisations who invest in managing and analysing their...